Many businesses confuse brochures and flyers. These are two similar documents, but they are designed and used for completely different purposes. If you are having a hard time understanding when to use one or the other, then read this helpful article to understand the best time to use a brochure or flyer.
What is a Flyer?
A flyer is a full sheet of paper that is commonly used for disposable marketing. This is a marketing practice where you give the flyers to random people, or you hang them on bulletin boards.
Flyers can be either single- or double-sided sheets. If you are hanging up the flyer, then a single-sided flyer is the best. If you are handing them out, then double-sided flyers are better.
What is a Brochure?
A brochure is also a full sheet of paper, but the difference is that a brochure is folded into either two or three sections. This type of document tends to have more text, and the design requirements are a little more intensive than with flyers.
The vast majority of brochures are double-sided prints. This ensures that you get the most text on the brochure.
Flyers are used to instantly impress customers. A powerful design that gets someone to read the entire message is definitely the best when you are using a flyer. You should use a loud design that can quickly capture someone’s attention. If you can’t get their attention, then you won’t make any extra sales.
Brochures are full of information. This means that brochures should emphasize the text, but you should also pay attention to the design. The design should be creative, but you don’t need to go overboard. Just add a few graphics, photos and a good background colour that keeps the reader’s attention.
The message is also different between them. A flyer needs to have a short message that is easy to read. Most people only look at or hold a flyer for a few seconds. You should use a powerful headline that keeps the person interested. The message should also be brief and concise. It’s best to instantly tell readers why you are the best and why they should buy what you are selling.
A good flyer will also have a time-sensitive coupon so that people are more likely to buy from you.
A brochure should have a longer message that really tells your reader about your company or service. Each section of the brochure should be used to briefly describe something to the reader. For example, you should have sections about your services, the benefits of buying from your company and general information to inform the reader.
Best Time of Use
Flyers are best when you want to communicate a small amount of information. You should give these out to people to get them excited about buying from you, or if you want to inform them of an event or standard product info.
Brochures are best when you have someone interested, but they want to know more before buying. Many customers want to feel confident when they buy from you, and a brochure gives you the chance to say more about your company. They are used as reference material, and they should also be made so that customers can keep referring to them if needed.
Flyers and brochures are both essential, and one isn’t necessarily better than the other. Flyers are best for communicating a small amount of information and trying to grab someone’s attention. A brochure is good for making customers feel confident before buying from you. If you use these correctly, then you should be able to significantly improve your sales.
Learn more about brochures and flyers here: http://tph.ca/brochures-flyers/