If you need printed materials for your business, one of the first things you need to do is to decide if you want digital printing or offset printing. Both printing methods will produce an excellent end product, and they both have their pros and cons. To make an appropriate choice, you will need to consider several factors: The amount of prints you will need, the quality you desire, the paper stock or material that you want to print on and any custom changes that will need to be made to any of the prints.

Offset Printing

This method of printing is much older than digital printing, but it still holds tremendous benefits. The end product is often considered to be superior to digitally-produced images, and it is the most cost-effective choice for large amounts of printed materials. For large orders, offset printing will give you speed and a high quality product at a great price.

Offset printing is accomplished using plates and ink. The plates may be re-used, and the ink is mixed using specific color formulas. Therefore, even large print runs have consistent quality and color. Once the plates are set up, future orders may be accomplished very quickly, with results that mirror the original printed material. Another great benefit of offset printing is the variety of printed products that can be produced. Heavy stocks, canvas and even some non-paper materials may be printed using an offset press.

Digital Printing

Despite the tremendous benefits of offset printing, digital printing may be a better choice for small orders. Since printing plates do not need to be set up, small quantities of printed material may be produced cheaply and quickly. In addition to fast turnaround, you can print what you need when you need it. You won’t need to worry about large stacks of printed materials becoming outdated. Changes can also be made to each printed piece, such as adding a customer’s name, without tremendous cost increases. Therefore, digital printing is a great method for creating customized prints and images since it would be very expensive to create the multiple plates needed for offset printing.

With these benefits, like less waste and on-demand printing capabilities, you may decide digital printing is your best choice. The final print quality is not as good as you would get from offset printing, but it may be ideal for small print runs.